George Orwell's Forgotten 7th Rule

7. Never knowingly use language which is ambigous or unclear, or otherwise obscures your intended meanings and arguments.

This is an important rule, mainly because it forces us to re-think our word choice and structuring of sentences as we write them. Many times we find a particular word, phrase, or something similar that sounds very pleasant in our mind and even when reading, and we will be tempted to use these even if they add nothing to the paper except aestheticism. According to George Orwell, this would be a large problem as arguements are most persuasive and engaging if they can be clearly understood and concise.